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Capítulo 1 - Fundamentos e definição de Marketing
1.1 Definição de marketing
1.2 Origem do marketing
1.3 Composto de marketing
1.4 Plano de marketing
Capítulo 2 - Comportamento do consumidor
2.1 Marketing e consumo
2.2 Ambiente de marketing
2.3 Quem é o consumidor?
2.4 Vender ou atender
Capítulo 3 – Inovação em marketing
3.1 Marketing Digital
3.2 Marketing 4.0
3.3 Tendências em marketing
3.4 O profissional do futuro
Capítulo 4 Marketing e serviços
4.1 Branding
4.2 Ciclo de vida dos produtos
4.3 Marketing esportivo
4.4 Experiências de consumo
Capítulo 5 – inteligência de mercado
5.1 Análise de mercado
5.2 Marketing e oportunidades
5.3 Estratégias comerciais
5.4 Gestão de negócios

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